Consignment Software 'Specials'

'Special Offers' may attract our attention, but they should also be a warning that something's hiding in the grass.

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Special Offer!! Packages! Discounts!

Multiple exclamation points, big big colored letters and numbers (shouting) and claims of 'savings' are all tools of vendors with high-priced/over-priced products and services.

Another way to describe advertised 'Savings!!' is "consumer flypaper"!

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The come on, from the website: "We realize shop owners love a great deal so we've paired with some great hardware choices to save you money!" (BS!) "3-Months [free] Support" (9 months and thereafter: not free!) "A Savings of $182" (compared to what?!) - And the shipping charge is???

Looking around the Internet finds a similar scanner, drawer and printers for roughly half of $2,225 (including shipping), soooo...

Just where is that 'great deal that shop owners love'?

Personally, if you can see the transparency of such sales hype, then your business stands a much better chance of succeeding as compared to a business owned by someone who is taken in by 'special offers' such as this.

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The vendor offering this package headlines the page with "The leading provider of consignment and resale software for over 20 years!"

In advertising parlance that's known as a 'selling point' - some little tidbit thrown in for persuasion, but the concept is similar to that above: "Save 15%"

Two things missing: The exclamation point - and the extra charge for shipping...

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